Privacy Policy

Last updated October 11, 2026

Kept is a service from SiteAssistCo ("we" or "us"). It answers calls and texts for local businesses: it texts back missed calls, replies to customers' messages and takes booking requests. This policy explains what information Kept handles, how we use it and the choices you have. It covers this website and the Kept app.

Who this policy covers

• Businesses that use Kept, and the people who work there.
• People who call or text a business that uses Kept. When you do, Kept handles the conversation on that business's behalf.
• Visitors to this website.

What we collect

From businesses that use Kept:

• Your name, email address and password. We store only a scrambled form of your password (a hash), never the password itself.
• The business details you add, such as its name, address, phone numbers, hours, menu or services, prices and saved answers.
• The phone number you choose for text alerts.
• Billing details, which Stripe collects and stores for us. We never see your full card number.

From people who call or text a business that uses Kept:

• Your phone number, and your name if you give it.
• The texts you send, and the texts Kept sends you.
• Call details: when you called, the number you called and whether the call was answered.
• Booking details you give, such as the date, time and party size, and any notes the business adds.

From businesses that sign up for early access on this website:

• The business name, type of business and email address you enter. We use them only to tell you about Kept.

From visitors to this website:

This website doesn't use cookies, analytics or advertising trackers. It loads its typeface from Google Fonts, which receives your IP address and basic browser details when a page loads. The Kept app uses a cookie only to keep business users signed in.

How we use it

• To run Kept: texting back missed calls, replying to messages, passing booking requests to the business and sending the business owner alerts.
• To show each business its own conversations, calls, leads and bookings.
• To keep accounts secure, for example by slowing down repeated wrong passwords, and to fix problems.
• To bill businesses for their subscriptions.
• To reply when you contact us.

We don't sell personal information, and we don't use it for advertising.

Replies written with AI

Kept uses an AI model from Anthropic to write replies to customers. To do that, we send it the conversation and the business details it needs, such as hours, prices and saved answers. The business can see every message in its Kept inbox.

Who we share it with

We share information only with the service providers that help run Kept, and only as much as they need:

• Twilio, which carries calls and text messages.
• Anthropic, which provides the AI that writes replies.
• Stripe, which handles subscription payments.
• Our hosting and database providers, which store Kept's data, including Cloudflare, which hosts this website and its early-access list.

If you call or text a business that uses Kept, your conversation, phone number and booking details are shared with that business, because Kept works on its behalf. We may also share information when the law requires it, or to protect the safety and rights of the people who use Kept.

No mobile information is shared with third parties or affiliates for marketing or promotional purposes. The sharing described above never includes text messaging opt-in data or consent, which we don't share with any third parties.

Texting with a business that uses Kept

Kept only texts people who called or texted the business first. Reply STOP to stop getting texts from that business, or HELP for help. Message and data rates may apply, and how many messages you get depends on your conversation.

How long we keep it

We keep a business's information while its account is open. When a business closes its account, we delete its data, including its customers' conversations, unless we need to keep some of it for legal or billing reasons.

Your choices

• Businesses can update their account and business details in Kept's Settings, and can ask us to delete their account.
• If you texted a business that uses Kept, you can reply STOP at any time, and you can ask that business, or us, to delete your information.

Security

We protect information with encrypted connections (HTTPS), scrambled passwords and limited access to data. No system is perfectly secure, but we work hard to keep yours safe.

Children

Kept is made for businesses and isn't directed to children under 13. We don't knowingly collect their information.

Changes to this policy

If we change this policy, we'll update the date at the top, and we'll tell businesses that use Kept about important changes.

Contact us

For questions or requests about your information, email contact@siteassistco.com.